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Big biotech embraces direct-to-consumer advertising
被引：1
作者：
Katsnelson, A
机构：
关键词：
D O I：
10.1038/nbt1005-1193
中图分类号：
Q81 [生物工程学（生物技术）];
Q93 [微生物学];
学科分类号：
071005 ;
0836 ;
090102 ;
100705 ;
摘要：
Under the gun of increased oversight on drug company advertising by the US Food and Drug Administration, the Washington, DC-based industry group Pharmaceutical Research and Manufacturers Association (PhRMA) on 29 July announced a set of guiding principles for ethical practices in direct to consumer advertising (DTC).
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页码：1193 / 1193
页数：1
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