Driving actors to promote sustainable energy policies and businesses in local communities: A case study in Bizen city, Japan

This paper focuses on the critical actors (herein called Driving Actors) and their activities to promote sustainable energy policies and businesses in cases where renewable energy facilities are gradually installed in a local area by changes in lifestyle from one based on fossil fuels to a sustainable one. This paper aims to 1) evaluate activity to promote renewable energy in local community using analytical approaches as an iterative approach and stakeholder analysis, and 2) to propose an analytical framework for the RE implementation process and to describe the important roles of the Driving Actors. We investigated the case of Bizen city in Japan by participant observations. Consequently, Driving Actors are responsible for encouraging RE implementation in the local area. They coordinate and run the RE (Renewable Energy) program to gain experience and know-how as well as create a business scheme, which has business risk due to the absence of effective policies by the national government during the middle phase to promote local success of RE. If the national government implements effective policies to disseminate RE facilities during the middle phase, then the Takeoff phase is ascertained and existing big companies and financial organizations would begin to participate RE businesses. On the other hand, if the national government does not change its policy, Driving Actors must initiate a creative RE project using their expertise in the middle phase. (C) 2011 Elsevier Ltd. All rights reserved.