CHANGING THE MANAGEMENT PARADIGM OF EDUCATION AND TRAINING FOR IMPROVED COMPETITIVENESS

Research shows that excessively centralized approaches in education and training often fail to produce the desired results. Therefore studies on regional level can yield valuable material for analysis to create new administration and management models. Empirical research was carried out in a local community of Latvia involving entrepreneurs, public administrators and educational institutions management. The aim of the paper: to investigate and draw conclusions on the relevance of various aspects in promoting the local stakeholders interest in education for a subsequent improved business environment. Research methods applied: theoretical studies of scientific publications, survey of entrepreneurs, focus group discussions of municipality and education institutions' management. The conclusion was drawn that investing in developments of the entrepreneur community and in the societal developments by the local governments greatly contributes to the emergence of a more generous business community. Direct inclusion of entrepreneurs in the management of education is the main new feature of the changing paradigm of education.