Integrity: Marketing yourself for success

Professional services are marketed best through ethics, work and efficiency. Maintaining this professional continuity profoundly affects an engineer's ability to maintain the utmost ethical integrity. Throughout corporate history, companies have come and gone, mainly because of a lack of one or more of the mentioned components. Incorporating these elements can give a company the winning edge in the highly competitive world of professional services. The components that form the basis of marketing professional services through engineering ethics are discussed.