Traditional Enterprises Transformation and Strategy to Deal with E-Commerce

被引：0

作者：

Jiang, Wenrong ^{[1
]}

Chen, Jian ^{[1
]}

机构：

[1] Shanghai Second Polytech Univ, Sch Econ & Management, Shanghai, Peoples R China

来源：

2015 4TH INTERNATIONAL CONFERENCE ON PHYSICAL EDUCATION AND SOCIETY MANAGEMENT (ICPESM 2015), PT 1 | 2015年 / 47卷

关键词：

E-commerce; Traditional enterprises; Pechoin; Opportunities and challenges; The marketing strategy;

D O I：

暂无

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

With the twenty-first Century entered the age of the Internet, e-commerce began to flourish. E-commerce has brought the economic impact at the same time to traditional enterprises, with unlimited opportunities. If the traditional enterprise cannot grasp the opportunity well, conform to the trend of the times, to participate in the electronic commerce in the army, but conservative, rigid conservative, will be eliminated by the times. But blindly follow the trend, so their enterprise characteristic weave in nor desirable. The abstract to Shanghai old makeup brand Pechoin as an example, studies the Pechoin present in the aspects of e-commerce development of current situation, combined with the status of the domestic cosmetics market is analyzed, and the sparrow current brand own strengths, weaknesses, puts forward corresponding marketing strategies.

引用

页码：301 / 306

页数：6