A flexible extended warranty and related optimal strategies

被引:60
作者
Jack, N. [1 ]
Murthy, D. N. P.
机构
[1] Univ Abertay, Dundee Business Sch, Dundee DD1 1HG, Scotland
[2] Univ Queensland, Brisbane, Qld, Australia
关键词
warranty; maintenance and replacement strategies; stochastic models; game theory;
D O I
10.1057/palgrave.jors.2602326
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
The choice of extended warranties (EWs) currently available to consumers is extremely limited. Their EW purchase decisions have to be made at or very close to the time that they purchase the products and, at this point, they are uncertain about item reliability, future operating costs, and usage time before replacement. In this paper, we discuss an EW that offers more flexibility and we investigate optimal pricing strategies for the EW provider and optimal maintenance and replacement strategies for the consumer.
引用
收藏
页码:1612 / 1620
页数:9
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