Expect Success, Get Success How Self-fulfilling Prophecy Can Impact New Product DevelopmentLeaders who help their product development teams build and sustain confidence can create expectations of success that translate into improved success of new products.
被引:3
作者:
Watson, Amy
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机构:
Valdosta State Univ, Langdale Coll Business, Valdosta, GA 31698 USAValdosta State Univ, Langdale Coll Business, Valdosta, GA 31698 USA
Watson, Amy
[1
]
Obal, Michael
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机构:
Univ Massachusetts, Manning Sch Business, Mkt Entrepreneurship & Innovat, Lowell, MA USAValdosta State Univ, Langdale Coll Business, Valdosta, GA 31698 USA
Obal, Michael
[2
]
Kannan, Rangapriya
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机构:
Univ San Diego, Innovat & Entrepreneurship Dept, Sch Business, San Diego, CA 92110 USA
Univ Exeter, Sch Business, Entrepreneurship, Exeter, Devon, EnglandValdosta State Univ, Langdale Coll Business, Valdosta, GA 31698 USA
Kannan, Rangapriya
[3
,4
]
机构:
[1] Valdosta State Univ, Langdale Coll Business, Valdosta, GA 31698 USA
[2] Univ Massachusetts, Manning Sch Business, Mkt Entrepreneurship & Innovat, Lowell, MA USA
[3] Univ San Diego, Innovat & Entrepreneurship Dept, Sch Business, San Diego, CA 92110 USA
[4] Univ Exeter, Sch Business, Entrepreneurship, Exeter, Devon, England
Overview: In new product development (NPD), practitioners and researchers have explored a variety of organizational factors, such as market orientation and firm innovativeness, that drive product success. They have not explored the role of expected outcomes on NPD. Using a social psychology perspective-a hitherto missing perspective in the NPD literature-we describe how expected outcomes can drive new product success. Specifically, we highlight how self-fulfilling prophecies are likely to impact the performance of new products favorably. Surprisingly, our results indicate that expected outcomes mediate the relationship between predicted product success and actual success, leading to improved new product performance. Introducing a social psychological perspective can impact how innovative firms accomplish new product success.
机构:
Shanghai Univ, Sch Management, Shanghai 200444, Peoples R ChinaE China Univ Sci & Technol, Sch Business, Shanghai 200237, Peoples R China
Yu, Xiaoyu
Melewar, T. C.
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机构:
Middlesex Univ, Sch Business, London NW4 4BT, EnglandE China Univ Sci & Technol, Sch Business, Shanghai 200237, Peoples R China
Melewar, T. C.
Chen, Junsong
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机构:
E China Univ Sci & Technol, Sch Business, Shanghai 200237, Peoples R ChinaE China Univ Sci & Technol, Sch Business, Shanghai 200237, Peoples R China
机构:
McMaster Univ, DeGroote Sch Business, Hamilton, ON L8S 4L8, Canada
Penn State Univ, Smeal Coll Business Adm, University Pk, PA 16802 USAMcMaster Univ, DeGroote Sch Business, Hamilton, ON L8S 4L8, Canada
机构:
Shanghai Univ, Sch Management, Shanghai 200444, Peoples R ChinaE China Univ Sci & Technol, Sch Business, Shanghai 200237, Peoples R China
Yu, Xiaoyu
Melewar, T. C.
论文数: 0引用数: 0
h-index: 0
机构:
Middlesex Univ, Sch Business, London NW4 4BT, EnglandE China Univ Sci & Technol, Sch Business, Shanghai 200237, Peoples R China
Melewar, T. C.
Chen, Junsong
论文数: 0引用数: 0
h-index: 0
机构:
E China Univ Sci & Technol, Sch Business, Shanghai 200237, Peoples R ChinaE China Univ Sci & Technol, Sch Business, Shanghai 200237, Peoples R China
机构:
McMaster Univ, DeGroote Sch Business, Hamilton, ON L8S 4L8, Canada
Penn State Univ, Smeal Coll Business Adm, University Pk, PA 16802 USAMcMaster Univ, DeGroote Sch Business, Hamilton, ON L8S 4L8, Canada