THE POLITICAL SHOW IN 'EL HORMIGUERO 3.0' WITH PRESIDENTIAL CANDIDATES FOR GOVERNMENT: 2015-2019

The infotainment is a key piece for political communication and the candidates tour the television sets showing their communication skills. Televi-sion entertainment programs such as Antena 3's El Hormiguero have taken ad-vantage of this situation to develop a series of electoral interviews with the can-didates for the presidency of the Government of Spain. This article will analyze these programs that have been broadcast during the electoral campaigns held between 2015 and 2019, both from their content and their structure. To carry out this research, the models framed in the quantitative paradigm have been used, focusing on descriptive questions from the content analysis adding the qualitative study of them. The programs that have been carried out in the elec-toral periods have maintained an identical structure in the interviews broad-cast in each campaign prior to the elections so that all candidates were on an equal footing on issues related to current hot topics.