How can the maritime industry meet Sustainable Development Goals? An analysis of sustainability reports from the social entrepreneurship perspective

Sustainability Development Goals (SDGs) are a comprehensive agenda agreed upon globally that aims to stimulate actions towards economic, environmental and social sustainability. Being one of the key stakeholders, the international maritime industry plays an important role in contributing to global sustainability. By applying the concept of social entrepreneurship (SE), this study aims to examine (1) the basic and extended responsibilities (SDG 1-SDG 16) and (2) the potential collaborations within the value chain (SDG 17) concerning SDG implementation in maritime industry. To achieve these, we conduct a content analysis of sustainability reports published by container shipping liners and terminal operators from 2016 to 2019. More specifically, manual text classification is adopted to categorise the text content of sustainability reports based on 17 SDGs, and automatic text mining is employed to further identify the key roles of maritime industry related to each SDG. A unified framework is proposed, which points to varied motives and levels of comprehensiveness of the sustainability efforts by the maritime industry. This framework reveals the theoretic process of maritime industry's transitional involvement in sustainability from the SE perspective. It also creates managerial implications regarding the resource allocation strategies by maritime industry in meeting SDGs.