Analyzing consumer goal structure in online group buying: A means-end chain approach

被引：34

作者：

Xiao, Lin ^{[1
]}

Guo, Zixiu ^{[2
]}

D'Ambra, John ^{[2
]}

机构：

[1] Nanjing Univ Aeronaut & Astronaut, Coll Econ & Management, Nanjing 211106, Jiangsu, Peoples R China

[2] UNSW Australia, Sch Informat Syst & Technol Management, Sydney, NSW 2052, Australia

来源：

INFORMATION & MANAGEMENT | 2017年 / 54卷 / 08期

关键词：

Online group buying; Goal-directed behavior; Means-end chains; Goal structure; Laddering interview; DECISION-MAKING; NETWORK EXTERNALITIES; E-COMMERCE; ELECTRONIC-COMMERCE; USER ACCEPTANCE; WEBSITE QUALITY; PERCEIVED RISK; INTENTION; PURCHASE; INTERNET;

D O I：

10.1016/j.im.2017.03.001

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

Given the enormous growth and significant impacts of group buying on Internet business marketplaces, this study aims to understand consumer goal structure in online group buying (OGB) contexts using a means-end chain approach. Using the laddering interview technique, 52 OGB consumers were interviewed. From the interview data, we identified 27 goals consumers pursued and their goal striving paths that are summarized in the hierarchical goal structure. This study has the potential to make significant contributions to both information systems research and e-commerce by utilizing a different approach to explain consumer technology adoption behavior. (C) 2017 Elsevier B.V. All rights reserved.

引用

页码：1097 / 1119

页数：23

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