Marketing 5.0. Transactions of Artificial Intelligence Systems in The Digital Environment

被引:0
作者
Draganov, Mihail [1 ]
Panicharova, Miglena [1 ]
Madzhirova, Neziha [1 ]
机构
[1] Tech Univ Sofia, Fac Management, Sofia, Bulgaria
来源
2018 INTERNATIONAL CONFERENCE ON HIGH TECHNOLOGY FOR SUSTAINABLE DEVELOPMENT (HITECH) | 2018年
关键词
artificial intelligence systems; AIS; Intelligent Agents;
D O I
暂无
中图分类号
TP39 [计算机的应用];
学科分类号
081203 ; 0835 ;
摘要
The subject of the article is a study of the opportunities that AIS would provide to humanity and its significance for marketing 5.0. The object of this article is AIS understood as an independent participant in the digital markets.
引用
收藏
页数:3
相关论文
共 3 条
  • [1] Kotler P., 2010, Marketing 3.0. From products to customers to the human spirit
  • [2] Kotler P., 2016, Marketing 4.0: Moving from traditional to digital
  • [3] Russell Stuart J., 2010, Artificial Intelligence: A Modern Approach