The subject of the article is a study of the opportunities that AIS would provide to humanity and its significance for marketing 5.0. The object of this article is AIS understood as an independent participant in the digital markets.
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Kotler P., 2010, Marketing 3.0. From products to customers to the human spirit
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Kotler P., 2016, Marketing 4.0: Moving from traditional to digital
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Russell Stuart J., 2010, Artificial Intelligence: A Modern Approach