Digital librarian, cybrarian, or librarian with specialized skills: Who will staff digital libraries?

This exploratory study examined 250 online academic librarian employment ads posted during 2000 to determine current requirements for technologically oriented jobs. A content analysis software program was used to categorize the specific skills and characteristics listed in the ads. The results were analyzed using multivariate analysis (cluster analysis and multidimensional scaling). The results, displayed in a three-dimensional concept map, indicate 19 categories comprised of both computer related skills and behavioral characteristics that can be interpreted along three continua: (1) technical skills to people skills; (a) long-established technologies and behaviors to emerging trends; (3) technical service competencies to public service competencies. There was no identifiable "digital librarian" category.