The OCEAN-Model for Location Based Services

被引：0
作者：
Mladenow, Andreas [1 ]
Novak, Niina Maarit [2 ]
Strauss, Christine [1 ]
机构：
[1] Univ Vienna, Dept eBusiness, Oskar Morgenstern Pl 1, A-1090 Vienna, Austria
[2] Vienna Univ Technol, Inst Software Technol & Interact Syst, Favoritenstr 9-11, A-1040 Vienna, Austria
来源：
MOMM 2017: THE 15TH INTERNATIONAL CONFERENCE ON ADVANCES IN MOBILE COMPUTING & MULTIMEDIA | 2017年
关键词：
Location based service; LBS; B2C; mobile service; mobility; customer; willingness to use; value creation; OCEAN model; PRIVACY CONCERN; ADOPTION; TIME;
D O I：
10.1145/3151848.3151883
中图分类号：
TP3 [计算技术、计算机技术];
学科分类号：
0812 ;
摘要：
This position paper analyzes the customers' willingness to use location based services (LBS) based on the OCEAN model using particular personality traits. Companies must create suitable solutions, because certain personal characteristics may provide better attitudes for the use of LBS whereas other personal characteristics may be less conductive for the use of LBS. Highlighting and systematizing relevant customer profiles provides a basis for the development of efficient strategies to reach and persuade a company's customers.
引用
收藏
页码：206 / 209
页数：4
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