Tourism Destination Image of Bali According to European Tourist

This research was conducted in the province of Bali which aims to determine the attraction factors as the main attraction of tourism Bali from perspective of European, and also to determine the factors that predominantly determine European travel to Bali. The research was designed by using research survey that involving 167 European tourists. Exploratory factor analysis techniques are used to analyze a wide range of variables Balinese charm. The main attraction of tourism Bali are (1) the immigrations, security of destinations, and travel agencies, (2) the prices, the accommodations, foods and transportations, (3) the history, culture, and natural beauty. While the most dominant factors in determining European tourists traveled to Bali are immigrations, security destinations, and travel agencies. The study's findings also indicate that the images of Bali tourism are the destination's history, culture, and nature.