Strategic planning with a focus on non-profit companies, Fonulibre case

Introduction: This article is the product of the research "Development of a strategic planning system in the employee fund of the Universidad Libre " carried out during 2019 and 2020. Problem: There is a lack of characterization, distribution of responsibilities, definition of goals, strategies and objectives, definition of times and indicators of compliance of the board of directors. Objective: The research aims to develop a strategic planning system to ensure the management and control of the fund. Methodology: A diagnosis was made with the information collected from the observation and interviews conducted with members of the board and the manager to be analyzed and develop the strategic plan based on the methodology of the Balanced Scorecard (BSC). Results: Lack of organization is linked to the lack of characterization, distribution of responsibilities, definition of goals, strategies, objectives, and compliance indicators of the board of directors generates non-compliance with the duties acquired. Conclusion: This project seeks to create a new structure on the board of directors that allows to create order in the responsibilities acquired and control the advancement and fulfillment of those responsibilities. Originality: A new structure is proposed in the employee fund of the Universidad Libre. Limitations: Despite the approval of the new structure by the members of the board of directors, the model has not yet been validated.