The Influence of User Culture on Website Usability

被引:12
作者
Alexander, Rukshan [1 ]
Thompson, Nik [2 ]
McGill, Tanya [3 ]
Murray, David [3 ]
机构
[1] Univ Jaffna, Dept Econ & Management, Vavuniya Campus, Vavuniya, Sri Lanka
[2] Curtin Univ, Sch Management, Kent St, Bentley, WA 6102, Australia
[3] Murdoch Univ, Discipline Informat Technol Math & Stat, South St, Murdoch, WA 6150, Australia
关键词
Usability; User experience; Task performance; Usability factors; Cross-cultural web; Website; DESIGN; COMMUNICATION; CONSEQUENCES; SATISFACTION; LANGUAGE; CHINESE; SYSTEMS; IMPACT; TRUST; MODEL;
D O I
10.1016/j.ijhcs.2021.102688
中图分类号
TP3 [计算技术、计算机技术];
学科分类号
0812 ;
摘要
Modern web technologies provide a highly customizable and dynamic interaction medium, yet their potential to accommodate individual user preferences and needs is largely untapped. This research empirically demonstrates the significant interaction of user culture with website usability and satisfaction on a set of translated Australian and Chinese websites. By implementing culturally specific design elements it is possible to have a positive influence on user performance and satisfaction, but these relationships are more complex than originally hypothesized. This work highlights the importance of accommodating the different information presentation and interaction styles of culturally diverse users to improve their performance and satisfaction when using the web.
引用
收藏
页数:14
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