Influence of young consumers' external and internal variables on their e-loyalty to tourism sites

被引：73

作者：

Buhalis, Dimitrios ^{[1
]}

Parra Lopez, Eduardo ^{[2
]}

Alberto Martinez-Gonzalez, Jose ^{[2
]}

机构：

[1] Bournemouth Univ, Sch Tourism, Dept Tourism & Hospitality, Poole, Dorset, England

[2] Univ La Laguna, Inst Invest Social & Turismo, Dept Direct Empresas & Hist Econ, San Cristobal la Laguna, Spain

来源：

JOURNAL OF DESTINATION MARKETING & MANAGEMENT | 2020年 / 15卷

关键词：

e-loyalty; Site design; Trust; Satisfaction; eWOM; Online purchase intention; WORD-OF-MOUTH; GROUP-BUYING WEBSITES; MODELING PLS-SEM; PLANNED BEHAVIOR; CUSTOMER LOYALTY; E-COMMERCE; DESTINATION LOYALTY; PURCHASE INTENTIONS; PERCEIVED VALUE; E-SATISFACTION;

D O I：

10.1016/j.jdmm.2020.100409

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study analyzes, in a generational context, the influence of young consumers' external and internal variables on their e-loyalty to tourism sites. Using a large sample and employing structural equations (PLS), a new model is generated that includes two external variables (site design and eWOM) and two internal variables (trust and satisfaction), to which the intention to purchase online is added. These variables are very important in e-commerce and tourism, and they have not previously been studied jointly. The results show that the impact of consumers' internal variables is greater than the impact from external ones. Moreover, the proposed causal model is practical and can be easily applied by tourism companies to improve site e-loyalty in the context of market orientation. The Importance-Performance Analysis (IPMA) carried out shows the importance of satisfaction over other variables.

引用

页数：10

共 131 条

[1] The influence of website quality dimensions on e-purchasing behaviour and e-loyalty: a comparative study of Egyptian travel agents and hotels [J].