ANALYSIS OF THE TOURISM ENTERPRISES' IN CLISURA DUNARII READINESS TO ADOPT E-TOURISM INSTRUMENTS

This research has as main objective the analysis of the Small and Medium-sized Tourism Enterprises' (SMTEs) from Clisura Dunarii perception regarding the importance of ICT integration in the business strategy, as well as the analysis of the current situation regarding the promotion strategy and online distribution of touristic services granted. In view of a thorough understanding of the situation and finding solutions for the identified problems within the tourism organizations in Clisura Dunarii, we have formulated two research hypothesis which have been validated according to the data collected and processed with an adequate research instrumentary. The current research describes the stage in the intermediation process of the tourism enterprises, by using the Intermediation-Dis-intermediation-Reintermediation (IDR) Cycle as main analysis instrument. The research results show the need for improving the E-tourism performance in Clisura Dunarii destination, not only by the individual tourism enterprises, but by the Destination Management Organization as well.