Cultural diplomacy: India does it differently

This article reviews the singularities of Indian doctrine and practice of cultural diplomacy, beginning with the observation that this term and the notions of soft power' and public diplomacy' commonly associated with cultural diplomacy elsewhere do not have much purchase in India, where the spirit and letter of international cultural relations' are the preferred currency. The essay explores the historical grounding for this preference, as well as the attitudes and practice that flow from it. Another singularity is the role and importance of the Indian diaspora: overseas populations of Indian origin have been both a significant segment of the target audience for international cultural relations - as if a certain idea of India had to be projected abroad to a part of itself - and a significant co-producer' in projecting that image. A third is the emergence of a new avatar of the diasporic Indian, now identified with capitalist entrepreneurship.