Determinants of Fast-Food Consumption in Romania: An Application of the Theory of Planned Behavior

被引：23

作者：

Bilbiie, Abigaela ^{[1
]}

Druica, Elena ^{[2
]}

Dumitrescu, Remus ^{[3
]}

Aducovschi, Daniela ^{[3
]}

Sakizlian, Robert ^{[3
]}

Sakizlian, Monica ^{[3
]}

机构：

[1] Acad Econ Studies, Fac Theoret & Appl Econ, Bucharest 010552, Romania

[2] Univ Bucharest, Ctr Appl Behav Econ, Dept Econ & Adm Sci, Bucharest 030018, Romania

[3] Univ Bucharest, Dept Phys Educ, Bucharest 030018, Romania

来源：

FOODS | 2021年 / 10卷 / 08期

关键词：

fast-food consumption; behavioral determinants of fast-food consumption; theory of planned behavior; young adults and fast-food consumption; SUBJECTIVE NORMS; NUTRITION TRANSITION; FUTURE CONSEQUENCES; NEGATIVE EVALUATION; SCHOOL-STUDENTS; SELF-IDENTITY; ATTITUDES; INTENTION; PERCEPTIONS; AUSTRALIA;

D O I：

10.3390/foods10081877

中图分类号：

TS2 [食品工业];

学科分类号：

0832 ;

摘要：

This study explores drivers of fast-food consumption in Romania using the Theory of Planned Behavior. We analyze 532 responses to an online survey and use partial least squares path modeling to estimate the relationships between the intention to consume fast food and its possible determinants. Our results show that the most significant predictor is the subjective norms (injunctive norms: beta = 0.218, p < 0.001; descriptive norms: beta = 0.192, p < 0.001). Among the affective and cognitive attitudes, only the latter is statistically significant in predicting the intention (beta = 0.088, p = 0.020), while perceived behavioral control is not significantly associated with intention toward fast-food consumption. We explain how our results can help policymakers to design better interventions on public health concerns about fast-food consumption and population obesity, especially children obesity.

引用

页数：20

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