Big data and innovative organizational performance: Evidence from a moderated-mediated model

被引:5
作者
Demir, Mahmut [1 ]
Sen Demir, Sirvan [2 ]
Yasar, Emre [3 ]
机构
[1] Isparta Univ Appl Sci, Dept Tourism Management, Fac Tourism, Isparta, Turkey
[2] Suleyman Demirel Univ, Fac Econ & Adm Sci, Dept Tourism Management, Isparta, Turkey
[3] Isparta Univ Appl Sci, Fac Tourism, Dept Tourism Guidance, Isparta, Turkey
关键词
analytics capabilities; big data utilization; hotels; innovative organizational performance; knowledge sharing; DATA ANALYTICS CAPABILITIES; FIRM PERFORMANCE; INFORMATION; CHALLENGES; IMPACT; OPPORTUNITIES; MANAGERIAL; MANAGEMENT; QUESTIONS;
D O I
10.1111/caim.12525
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
Big data in hotels is crucial in new business models, processes and methods for improving innovative organizational performance. This study investigates how big data and its sharing directly impact innovative organizational performance through big data analytics capabilities. Research data collected from 438 participants at 36 five-star hotels were analysed using structural equation models. The analysis found that using and sharing big data in hotels directly affects big data analytics capabilities and innovative organizational performance. Furthermore, analytical capacities mediate between using and sharing big data and creative organizational performance. These results have some theoretical and practical implications.
引用
收藏
页码:696 / 709
页数:14
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