The Attitudes of Young People in Relation to the Quality of Products and to the Enterprises in the Field of Social Responsibility and Environmental Impact

When choosing certain products available on the market, consumers are guided by various factors related to both products and producers. The aim of the study was to identify the attitudes of young people to product quality and enterprises in terms of satisfying certain requirements related to corporate governance and environmental impact. The research was conducted among young people up to 35 years of age, most of whom were students or high-school pupils. The statements included in the research survey considered the social aspects of the quality of products and the companies producing them. The responses were rated using the five-level Likert scale. The survey found that for young people the quality of the purchased products was important. However, they were much less likely to believe that product quality is mostly determined by external appearance, and they were more likely to refer to product features connected with environmental impact and product information. The respondents expressed opinions that workers producing high-quality products should not receive higher salaries, and that enterprises producing high-quality goods should provide their staff with a safe and clean working environment, and also respect human rights. Finally, the production process itself should not damage the natural environment. Bearing in mind the results of the survey, managers should meet expectations in respect of human rights and employees as well as the environment, which should result in positive attitudes concerning their company.