An adaptable synthetic methodology for the tridentate dianionic pyridine-2-phenolate-6-aryl [O,N,C] ligand framework, comprising the aromatic sigma-carbanion moiety as a chelating component, has been developed. A series of non-fluorinated group 4 bis(benzyl) complexes supported by [O,N,C] auxiliaries, with halogen and alkyl groups at the `R-1' position ortho to the metal-C(6-aryl)bond, have been prepared by exploiting the cyclometalation of the ligand. All derivatives have been characterized by NMR spectroscopy, and the spectral features concerning the metal-bound diastereotopic methylene groups have been highlighted. The capabilities of these complexes as catalysts for olefin polymerization have been tested, and comparisons with the recently reported fluorine-containing Ti-[O,N,C] analogues and related Hf-[N,N,C] derivatives are discussed. The titanium catalysts, in conjunction with MAO, displayed moderate to high activities for ethylene polymerization (up to 200 g mmol(-1) h(-1)). (C) 2007 Elsevier B.V. All rights reserved.