Theoretical review of reputation in the business environment

被引：0
作者：
Martinez, Inocencia [1 ]
Olmedo, Isabel [1 ]
机构：
[1] Univ Politecn Cartagena, Cartagena, Spain
来源：
CUADERNOS DE ECONOMIA Y DIRECCION DE LA EMPRESA | 2010年 / 44期
关键词：
Reputation; competitive advantage; dimensions; reputation benefits; managerial results; RESOURCE-BASED VIEW; CORPORATE SOCIAL-RESPONSIBILITY; FINANCIAL PERFORMANCE; COMPETITIVE ADVANTAGE; CAPABILITIES; INFORMATION; MANAGEMENT; ECONOMICS; QUALITY; IMPACT;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The reputation has taken an important growth in both the academic and business communities in the last years. However, unanimity doesn't exist with reference to its definition and its consideration like resource and capacity, provided that the developed great number of publications on the theoretical concept. This confusion demands a detailed study of the concept and its characteristics that help to clarify it and to identify its main benefits, the same way as its relationship with the managerial results.
引用
收藏
页码：59 / 77
页数：19
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