INDUSTRY 4.0 IN BRAZIL AND THE CHALLENGES OF THE PRODUCTIVITY OF THE ECONOMY

This article has the aim to present the on going procees of development of the Industry 4.0 in Brazil from the data analysis provided by recent relevant research and releases that deal with the field, considering for this a wider context analysis. This analysis includes the challenges of Brazilian productivity of the economy and its impacts in the transformation industry, being the most crucial, the phenomenon of the deindustrialization in Brazil, the low qualified workforce, the weak orientation towards innovation and technological development. It is concentrated not only in the technological aspects and manufacturing management related to Industry 4.0, but also explores the issues of productivity of the economy, sector performance and international comparisons. It seeks to demonstrate the importance of the binomial innovation and productivity to Brazil's insertion in the fourth industrial revolution. It is discussed the need for a new industrial and technological policy that also includes the labour training in STEM areas -science, technology, engineering and mathematics and, biological, aiming to induce the technological innovation. The demands of Industry 4.0 can be a strategic motto for the reallocation of employment among the economy sectors, aiming the increase of aggregate productivity in Brazil and the promotion of innovation.