Using the elaboration likelihood model to examine online persuasion through website design

被引：156
|
作者：
Cyr, Dianne [1 ]
Head, Milena [2 ]
Lim, Eric [3 ]
Stibe, Agnis [4 ,5 ]
机构：
[1] Simon Fraser Univ, Beedie Sch Business, 15th Floor,Cent City Tower,13450 102nd Ave, Surrey, BC V3T 5X3, Canada
[2] McMaster Univ, DeGroote Sch Business, Hamilton, ON, Canada
[3] Univ South Wales Sydney, Sch Informat Syst Technol & Management, Sydney, NSW, Australia
[4] ESLSCA Business Sch Paris, MIT Media Lab, Paris, France
[5] MIT, Media Lab, Cambridge, MA 02139 USA
来源：
INFORMATION & MANAGEMENT | 2018年 / 55卷 / 07期
关键词：
Website design; Elaboration likelihood model; Online persuasion; Issue involvement; COMMON METHOD VARIANCE; SOCIAL PRESENCE; PERCEIVED RISK; TRUST; SATISFACTION; INFORMATION; INVOLVEMENT; TECHNOLOGY; ACCEPTANCE; BEHAVIOR;
D O I：
10.1016/j.im.2018.03.009
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
To investigate the dynamics of online persuasion, this research uses the Elaboration Likelihood Model (ELM) to determine the effects of argument quality as a central route to influence attitude change versus design and social elements as peripheral routes to attitude change. Additional to this research is an examination of change in issue involvement as a mediator between central and peripheral routes leading to attitude change. Findings from a study involving 403 participants add to our understanding of ELM concerning the role of website design and how an individual's level of issue involvement is a prerequisite to changing user attitudes.
引用
收藏
页码：807 / 821
页数：15
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