THE EFFECT OF STRATEGIC ORIENTATIONS ON ORGANIZATIONAL PERFORMANCE OF SMES: EMPIRICAL EVIDENCE FROM PAKISTAN

被引：2

作者：

Hussain, Jawad ^{[1
]}

Khan, Arshad Ali ^{[2
]}

Khan, M. Idrees ^{[1
]}

机构：

[1] Univ Malakand, Dept Commerce & Management Sci, Khyber Pakhtunkhwa, Mardan, Pakistan

[2] Abdul Wali Khan Univ, Inst Business & Leadership, Mardan, Pakistan

来源：

RISUS-JOURNAL ON INNOVATION AND SUSTAINABILITY | 2019年 / 10卷 / 03期

关键词：

Strategic orientation; Pakistan; Organizational performance; learning orientation; Market orientation; MARKET ORIENTATION; LEARNING ORIENTATION; ENTREPRENEURIAL ORIENTATION; BUSINESS PERFORMANCE; INNOVATION; PROFITABILITY; CAPABILITY; INTERFACE; ECONOMY; IMPACT;

D O I：

10.23925/2179-3565.2019v10i3p48-58

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

Strategic orientations like Market orientation (MO) and Learning orientation (LO) play critical role in improving the performance of both large and small scale businesses. This paper investigate the relationship between LO and organizational performance with MO as moderator. The current study reports the findings of two hundred and seven owners or managers of Small and Medium Sized Enterprises (SMEs) in Pakistan. The findings of the study indicate a positive relationship between LO and organizational performance. Mo was found to have moderated the direct relationship between LO and organizational performance. This study is among the few attempts made to systematically examine the interplay among MO, LO and organizational performance in SMEs operating in Pakistan.

引用

页码：48 / 58

页数：11

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