Mitigating Psychological Reactance: The Role of Message-Induced Empathy in Persuasion

被引：158
作者：
Shen, Lijiang [1 ]
机构：
[1] Univ Georgia, Dept Speech Commun, Athens, GA 30602 USA
来源：
HUMAN COMMUNICATION RESEARCH | 2010年 / 36卷 / 03期
关键词：
SENSATION VALUE; HEALTH COMMUNICATION; FEAR; RESISTANCE; ATTITUDES; RESPONSES; OUTCOMES; IDENTIFICATION; ADVERTISEMENTS; EXPLORATION;
D O I：
10.1111/j.1468-2958.2010.01381.x
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
This article examines the role of message-induced state empathy in persuasion. Message-induced empathy is conceptualized as a perception-action process that consists of affective, cognitive, and associative components. Twenty professionally produced public service announcements (PSAs) were used as stimuli messages in a 2 (high vs. low empathy) x 2 (antismoking vs. drunk driving) x 5 (messages) mixed-design quasi-experimental study. The 289 participants were randomly assigned to each cell and watched five PSAs presented in a random sequence. Results showed that state empathy has unique contribution to predicting persuasion outcomes above and beyond the individual's affective and cognitive responses to the messages. In addition, state empathy also has an indirect effect on persuasion via mitigating psychological reactance.
引用
收藏
页码：397 / 422
页数：30
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