Continuance Intention on Mobile Social Networking Service: Examine the Effects of Habit and Gratifications

被引：0

作者：

Gan, Chunmei ^{[1
]}

Liang, Xubin ^{[1
]}

Yu, Xinyan ^{[1
]}

机构：

[1] Sun Yat Sen Univ, Sch Informat Management, Guangzhou 510006, Guangdong, Peoples R China

来源：

SIXTEENTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS | 2017年

基金：

中国国家自然科学基金;

关键词：

uses and gratifications; habit; continuance intention; social networking service; social media; PAST BEHAVIOR; EVERYDAY LIFE; PERSPECTIVES; ADOPTION; FACEBOOK; USERS; MEDIA; SNS;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

By integrating the uses and gratifications theory and habit theory, this study develops a theoretical model to explore factors affecting continuance intention of mobile social networking service. 218 valid data were collected in China. The empirical results show that, cognitive need and affective need have significant impacts on continuance intention. In addition, habit is significantly determined by affective need, tension-release need and prior use, which further significantly influences continuance intention.

引用

页码：222 / 231

页数：10

共 47 条

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