Study on Promotion Strategies for the Service Capacity of E-Commerce Enterprises

被引：0

作者：

Guo, Ning ^{[1
]}

机构：

[1] Capital Univ Econ & Business, Coll Informat, Beijing 100070, Peoples R China

来源：

NINTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS I-III | 2010年

关键词：

managerial capacity; IT service features; e-commerce;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Though facing the broad prospects in e-commerce market, e-commerce enterprises have to address the problem as how to improve their service capacity to achieve greater competitive advantages. And how to maintain their positions in the market and create sustained competitive superiorities in leading enterprises is also a concern for business managers. This article analyses the impact of E-commerce enterprises' features and service capacity on their competitive advantages, and puts forth measures for improving the service capacity of these enterprises.

引用

页码：2497 / 2501

页数：5