One for all and all for one? The bliss and torment in communal entrepreneurship

被引：16

作者：

Boyaval, Marine ^{[1
]}

Herbert, Maud ^{[1
]}

机构：

[1] Univ Lille, SKEMA Business Sch, IMMD, LSMRC,MERCUR EA 4112, 651 Ave Nations Unies, F-59100 Roubaix, France

来源：

JOURNAL OF BUSINESS RESEARCH | 2018年 / 92卷

关键词：

Consumer collectives; Tribe; Consumer entrepreneurship; Prosumption; Retrogaming; Embeddedness; BRAND COMMUNITY; CO-CREATION; CONSUMER; CONSUMPTION; MARKET; COPRODUCTION; EFFECTUATION; ETHNOGRAPHY; PROSUMPTION; EMPOWERMENT;

D O I：

10.1016/j.jbusres.2018.06.023

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Consumers often share and nurture their passion for an object, a brand or an activity with other like-minded devotees in recreational groups called tribes. Supported by the tribe, some passionate prosumers turn to entrepreneurship. Following an interpretive agenda, this research explores 15 entrepreneurial initiatives in retrogaming tribes. The paper aims to empirically document this type of unconventional entrepreneurship and explore the role of the tribe in supporting the process. Specifically, we discuss the embeddedness of such projects and the supportive and subversive influence of tribe members.

引用

页码：412 / 422

页数：11

共 121 条

[1] Ecosystem as Structure: An Actionable Construct for Strategy [J].