Online Marketing Strategies of Plastic Surgeons and Clinics: A Comparative Study of the United Kingdom and the United States

被引：29

作者：

Nassab, Reza ^{[1
]}

Navsaria, Harshad

Myers, Simon ^{[2
]}

Frame, James ^{[2
]}

机构：

[1] Whiston Hosp, Liverpool L35 5DR, Merseyside, England

[2] Barts & London Queen Marys Sch Med & Dent, Ctr Cutaneous Res, London, England

来源：

AESTHETIC SURGERY JOURNAL | 2011年 / 31卷 / 05期

基金：

英国惠康基金;

关键词：

social media; marketing; clinical practice; research; SOCIAL NETWORKING; INTERNET; WEB;

D O I：

10.1177/1090820X11411162

中图分类号：

R61 [外科手术学];

学科分类号：

摘要：

The cosmetic surgery market is a rapidly growing sector of healthcare, and the use of marketing strategies is now an integral part of any cosmetic surgery practice. In this study, the authors review 50 Web sites from practitioners in London and New York to quantify the utilization of online marketing, comparing results between the United Kingdom and the United States.

引用

页码：566 / 571

页数：6

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