Determinants of Utilization of E-Travel Agencies: Case of University Students in Turkey

被引：0

作者：

Ozturan, Meltem ^{[1
]}

Karahoca, Adem ^{[2
]}

Karahoca, Dilek ^{[2
]}

机构：

[1] Bogazici Univ, Dept Management Informat Syst, Istanbul, Turkey

[2] Bahcesehir Univ, Dept Software Engn, Istanbul, Turkey

来源：

INFORMATION-AN INTERNATIONAL INTERDISCIPLINARY JOURNAL | 2011年 / 14卷 / 04期

关键词：

E-travel; Travel agencies; Online shopping behavior; Online travel purchasing behavior; E-COMMERCE; WEB SITES; INTERNET; TECHNOLOGY; ACCEPTANCE; BEHAVIOR; TOURISM; QUALITY; TRUST; EASE;

D O I：

暂无

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

The aim of the research in this paper is to identify and model the determinants of utilization of e-travel agencies. For this purpose an empirical study is conducted with university students in Turkey. The study first considers what factors affect online shopping behavior in general, and then what travel specific factors together with online shopping behavior affect online travel purchasing. The results indicate that online shopping behavior, travel web site visit, tourism web site expectations and opinions on superiority of e-travel agencies over traditional ones determine the online travel purchasing behavior where online shopping behavior is affected by the factors Internet usage, attitudes towards purchasing online and Internet trust.

引用

页码：1137 / 1149

页数：13

共 48 条

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