The Acceptance Of Dual Processing Evaluation Theories in Accessing Online Information Credibility

The tremendous amount of information available online, coupled with the growing use of the Internet to find it, has resulted in a considerable amount of research on information and source credibility. The vast majority of these researchers have developed guidelines and framework that can be applied to evaluate web content credibility. Wathen & Burkell's credibility theory is one of dual processing theory proposed in judging the credibility of online information. Hence, this study intended to test the proposed theories. This study has developed a set of questionnaire to help users evaluate each of the theories characteristics based on given web source, Finally, the results obtained from this study prove the effectiveness of the theory in assessing online information credibility. Furthermore, other associations in perceived credibility also been identified in this research.