Methodical and Practical Approaches to Goodwill Valuation

With the development and stabilization of market relations in Russia and emergence of the financial market as a full-fledged segment of the econ-omy, companies aimed at long-term and prosperous existence try to move to a new level of development, at which the company's goodwill becomes its most expensive asset. This approach based on the manage-ment of the value of companies is relevant to the ones that seek to enter the international market. Due to it formation and evaluation of the com-pany's image became a challenging issue for Russian companies focused on the international market. The concept of goodwill and the immediacy of issues related to the inclusion of this component into the value of the enterprise are considered in this article. A comparative analysis of the Russian and international practice of goodwill accounting is carried out. An analysis of planned changes in Russian financial reporting, in particu-lar, changes in the draft of new federal standards "Intangible Assets" is carried out. The main current methods for goodwill valuation are present-ed. A specific example of goodwill valuation in the banking sector is given. The analysis allowed to draw a conclusion that there are no unified approaches to the valuation and accounting of goodwill and there is a need for further adaptation of Russian standards for the purposes of bringing them in compliance with IAS/IFRS.