CUSTOMER FEEDBACK AND INTERNET Means used by the Biggest Portuguese Companies

被引：0

作者：

Goncalves, Ramiro ^{[1
]}

Branco, Frederico ^{[1
]}

Martins, Jose ^{[1
]}

Santos, Vitor ^{[1
]}

Pereira, Jorge ^{[1
]}

机构：

[1] Univ Tras Os Montes & Alto Douro GECAD, Vila Real, Portugal

来源：

2011 PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON E-BUSINESS (ICE-B 2011) | 2011年

关键词：

Feedback; Customer; Internet;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

On this paper we proceed to the analysis of the means of obtaining customer feedback through the Internet. Keeping demanding customers as well as attract new ones, has always been a major concern for the majority of the companies. Knowing what customers think is an important part of developing products and services, and differentiating factor against the competition. Obtaining customer feedback through the Internet can be considered more cost efficient and accessible, when compared to more traditional means. This work results from a study that identified the means of obtaining customer feedback, on the websites of the Portuguese companies with the biggest business volume.

引用

页码：69 / 72

页数：4

共 4 条

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