Comparative Analysis of the Web Marketing Strategies implemented by the Higher Education Institutions

被引：0

作者：

Adrian, Micu ^{[1
]}

Eliza, Micu Angela ^{[1
]}

Edit, Lukacs ^{[1
]}

Irina, Susanu ^{[1
]}

Nicoleta, Cristache ^{[1
]}

Alexandru, Capatina ^{[1
]}

机构：

[1] Univ Dunarea de Jos Galati, Management Mkt Dept, Str Domneasca 47, Galati, Romania

来源：

RECENT ADVANCES IN MANAGEMENT, MARKETING, FINANCES: PROCEEDINGS OF THE 8TH WSEAS INTERNATIONAL CONFERENCE (MMF 10) | 2010年

关键词：

communication; higher education; online marketing; social networks;

D O I：

暂无

中图分类号：

TP39 [计算机的应用];

学科分类号：

081203 ; 0835 ;

摘要：

Our paper emphasizes the analysis of the web marketing strategies implemented on four Romanian universities and four European universities websites. We reveal the main components of the online communication strategies focused on web marketing tools and social networks, in order to outline the cultural differences referring to web marketing approaches in different countries from the European Union. We consider that our paper has significant implications on the higher education e-strategies as it provides a high visibility of the academic institutions in the online environment which is appreciated by the main target represented by the students.

引用

页码：192 / +

页数：2