Maximizing the customer delivered value with Web-based mass information systems

被引：0
|
作者：
Scharl, A [1 ]
Brandtweiner, R [1 ]
机构：
[1] Vienna Univ Econ & Business Adm, Dept Management Informat Syst, Vienna, Austria
来源：
ASSOCIATION FOR INFORMATION SYSTEMS PROCEEDINGS OF THE AMERICAS CONFERENCE ON INFORMATION SYSTEMS | 1998年
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper describes a research framework focusing on conceptual, marketing-oriented aspects of Web-based Mass information Systems (WMIS) analysis and design with a special emphasis on the integration of adaptive system components for supporting negotiations, market segmentation, targeted direct marketing initiatives, and transaction processing. Methods to gather and analyze customer preferences and expectations as well as to visualize the actual behavior of WMIS users are identified in order to maximize the customer delivered value in global electronic markets.
引用
收藏
页码：453 / 455
页数：3
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