EMPIRICAL STUDY ON DETERMINANTS OF CONSUMERS' GREEN CONSUMPTION BASED ON FACTOR ANALYSIS

被引：1

作者：

Xia, Yu Bin ^{[1
]}

Hou, Si Kang ^{[1
]}

Zhang, Yang ^{[1
]}

机构：

[1] Wuhan Univ Technol, Lion Rock St Hongshan Dist, Wuhan, Hubei, Peoples R China

来源：

ECONOMICS, FINANCE AND STATISTICS, VOL 2, ISSUE 1 | 2018年

关键词：

Factor Analysis; Green Consumption; Variance Contribution; BEHAVIOR; ATTITUDE;

D O I：

10.26480/icefs.01.2018.87.89

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

A great deal of researches has been done on green consumer behavior and its influencing factors at home and abroad. After investigating the preliminary questionnaires of all kinds of literatures and then investigating residents in Wuhan City, 420 questionnaires were distributed, 410 copies were returned and 398 valid questionnaires were validated. SPSS22.0 was used to verify the data and factor analysis. According to the contribution rate of variance, seven public factors were extracted: individual attitude, consumption value, enterprise marketing, social norm, media publicity, government supervision, consumption idea, this paper preliminarily reflects the importance of various factors that affect the green consumption choices of consumers in Wuhan and paves the way for further study of the correlation factors and cluster analysis.

引用

页码：87 / 89

页数：3

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