The influence of celebrity endorsements on young adults' political opinions

被引：94

作者：

Jackson, DJ ^{[1
]}

Darrow, TIA ^{[1
]}

机构：

[1] Bowling Green State Univ, Dept Polit Sci, Bowling Green, OH 43403 USA

来源：

HARVARD INTERNATIONAL JOURNAL OF PRESS-POLITICS | 2005年 / 10卷 / 03期

关键词：

public opinion; entertainment and politics; celebrities and politics; youth politics; socialization;

D O I：

10.1177/1081180X05279278

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This research contributes to our understanding of the increasing mixture of entertainment and politics by examining the impact of the political statements made by celebrities on the opinions of Anglophone Canadian youth. A recent survey of young Canadians enrolled in first-year university political science courses indicates young people's level of agreement with certain political statements is increased by the endorsement of these positions by Canadian celebrities from the realms of popular music and sports. These results suggest that celebrity endorsements make unpopular statements more palatable, while increasing the level of agreement with already popular opinions.

引用

页码：80 / 98

页数：19

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