A Desire for Social Media Is Associated With a Desire for Solitary but Not Social Activities

While social media is an aspect of life for many, it brings to light the lack of interpersonal connection when browsing activity occurs. The displacement theory suggests that the quality of one's offline interactions is affected by how much time an individual allots to those exchanges. Depending on the amount of time spent online, interpersonal connections may suffer and lead to negative psychological consequences. Our study aimed to explore the relationship between the desirability of social media and socialization preferences through a cue-based perceptual judgment task where participants (N = 136) rated 40 gray-scale images in terms of their desirability. The image categories included social media icons, singular scenes depicting an isolated activity, social scenes representing an interactive activity, and traffic signs as the control. We also included questionnaires to assess depressiveness and aspects of social media usage. Our findings suggest that the immediate desire for social media is potentially linked to one's desire for social isolation as represented by the singular scene category, the intensity of participant's reported daily usage, and the extent to which social media is perceived to impact real social life. To our knowledge, this is the first report on the initial desirability judgment of social media and its association with other factors. Further research is needed to distinguish the variability in users' aim of using social media and if that is related to one's perceived feelings of social connectedness and solitude.