Color and psychological functioning

被引：237
作者：
Elliot, Andrew J. [1 ]
Maier, Markus A.
机构：
[1] Univ Rochester, Dept Clin & Social Sci Psychol, Rochester, NY 14227 USA
[2] Univ Munich, Munich, Germany
来源：
CURRENT DIRECTIONS IN PSYCHOLOGICAL SCIENCE | 2007年 / 16卷 / 05期
关键词：
color; red; avoidance; approach; motivation;
D O I：
10.1111/j.1467-8721.2007.00514.x
中图分类号：
B84 [心理学];
学科分类号：
04 ; 0402 ;
摘要：
Color is a ubiquitous perceptual experience, yet little scientific information about the influence of color on affect, cognition, and behavior is available. Accordingly, we have developed a general model of color and psychological functioning, which we present in this article. We also describe a hypothesis derived from this model regarding the influence of red in achievement contexts. In addition, we report a series of experiments demonstrating that a brief glimpse of red evokes avoidance motivation and undermines intellectual performance, and that it has these effects without conscious awareness or intention. We close with thoughts on the need for rigorous scientific work on color psychology.
引用
收藏
页码：250 / 254
页数：5
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