Cross-cultural Communication Model in International Business

被引:0
作者
Lick, Pin [1 ]
Hoo, Soo [1 ]
机构
[1] Univ Utara Malaysia, Sch Multimedia Technol & Commun, Dept Commun, Sintok, Kedah, Malaysia
来源
ISSC 2016 INTERNATIONAL CONFERENCE ON SOFT SCIENCE | 2016年 / 14卷
关键词
cross-cultural communication; cultural norms; interdependent self-construal; interaction goals; international business negotiation outcome; NEGOTIATIONS; HOFSTEDE; OUTCOMES; PROJECT;
D O I
10.15405/epsbs.2016.08.30
中图分类号
C [社会科学总论];
学科分类号
03 ; 0303 ;
摘要
The importance of cross-cultural communication in international business negotiations has been extensively investigated for many years due to global business environments. Many scholars believe the influence of culture on international business negotiation has contributed to negotiation outcome. This article offers critical insight into the theoretical link of cultural dimensions of culture for international business negotiators. The proposed model provided in this study helps international business practitioners to identify effective communicative behaviour in business negotiations. (C) 2016 Published by Future Academy www.FutureAcademy.org.uk
引用
收藏
页码:204 / 211
页数:8
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