From project to product: Ensuring sustainability in e-learning projects by means of transfer and active marketing measures

In order to guarantee the sustainability of steaming courses generated within a university development project it does not suffice to integrate them into the teaching provided by the chairs involved in the project. The objective should be to make the knowhow gained and the generated learning material accessible to a wider user group through targeted transfer activities and marketing strategies, and furthermore, to achieve the commercial use of the learning content. This paper demonstrates the prerequisites, objectives and measures required to achieve sustainability, against the background of german higher education. These are illustrated using the example of the IMPULSEC project.