Mining product maps for new product development

被引:57
作者
Liao, Shu-Hsien [1 ]
Hsieh, Chia-Lin [1 ]
Huang, Sul-Ping [1 ]
机构
[1] Tamkang Univ, Dept Management Sci & Decis Making, Taipei 251, Taiwan
关键词
new product development; product map; data mining; association rules; knowledge extraction;
D O I
10.1016/j.eswa.2006.08.027
中图分类号
TP18 [人工智能理论];
学科分类号
081104 ; 0812 ; 0835 ; 1405 ;
摘要
Many enterprises have been devoting a significant portion of their budget to new product development (NPD) in order to distinguish their products from those of their competitors, and to make them better fit the needs and wants of customers. Hence, businesses should develop products that fulfill the customer demands, since this will increase the enterprise's competitiveness and it is an essential criterion to earning higher loyalties and profits. This paper presents the product map obtained from data mining results, which investigates the relationships among customer demands, product characteristics, and transaction records, using the Apriori algorithm as a methodology of association rules for data mining. The product map shows that different knowledge patterns and rules can be extracted from customers to develop new cosmetic products and possible marketing solutions. Accordingly, this paper suggests that the cosmetics industry should extract customer knowledge from the demand side and use this as a knowledge resource on its supply chain for new product development. (c) 2006 Elsevier Ltd. All rights reserved.
引用
收藏
页码:50 / 62
页数:13
相关论文
共 45 条
[1]  
Agrawal R., 1993, SIGMOD Record, V22, P207, DOI 10.1145/170036.170072
[2]   EDM: A general framework for data mining based on evidence theory [J].
Anand, SS ;
Bell, DA ;
Hughes, JG .
DATA & KNOWLEDGE ENGINEERING, 1996, 18 (03) :189-223
[3]  
[Anonymous], EUROPEAN J MARKETING
[4]  
[Anonymous], 1999, MANAGE DECIS
[5]   TBAR:: An efficient method for association rule mining in relational databases [J].
Berzal, F ;
Cubero, JC ;
Marín, N ;
Serrano, JM .
DATA & KNOWLEDGE ENGINEERING, 2001, 37 (01) :47-64
[6]   The influence of formal controls on customer interactivity in new product development [J].
Bonner, JM .
INDUSTRIAL MARKETING MANAGEMENT, 2005, 34 (01) :63-69
[7]  
Brace G., 1989, P COMM EUR COMM PART
[8]   Simultaneous HPLC determination of hydrophilic whitening agents in cosmetic products [J].
Chang, ML ;
Chang, CM .
JOURNAL OF PHARMACEUTICAL AND BIOMEDICAL ANALYSIS, 2003, 33 (04) :617-626
[9]   Analysis and design of focused demand chains [J].
Childerhouse, P ;
Aitken, J ;
Towill, DR .
JOURNAL OF OPERATIONS MANAGEMENT, 2002, 20 (06) :675-689
[10]  
CODD EF, 1970, COMMUN ACM, V13, P377, DOI [10.1145/362384.362685, 10.1145/357980.358007]