Ruled exceptional surfaces and the poles of motivic zeta functions

In this paper we study ruled surfaces which appear as exceptional surface in a succession of blowing-ups. in particular we prove that the e-invariant of such a ruled exceptional surface E is strictly positive whenever its intersection with the other exceptional surfaces does not contain a fiber (of E). This fact immediately enables us to resolve an open problem concerning an intersection configuration on such a ruled exceptional surface consisting of three nonintersecting sections. In the second part of the paper we apply the non-vanishing of e to the study of the poles of the well-known topological, Hodge and motivic zeta functions.