Showrooms and Information Provision in Omni-channel Retail

被引:97
作者
Bell, David [1 ]
Gallino, Santiago [2 ]
Moreno, Antonio [3 ]
机构
[1] Univ Penn, Wharton Sch, Philadelphia, PA 19104 USA
[2] Dartmouth Coll, Tuck Sch Business, Hanover, NH 03755 USA
[3] Northwestern Univ, Kellogg Sch Management, Evanston, IL USA
关键词
D O I
10.1111/poms.12258_2
中图分类号
T [工业技术];
学科分类号
08 ;
摘要
[No abstract available]
引用
收藏
页码:360 / 362
页数:3
相关论文
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  • [2] Coughlan AnneT., 2006, Marketing Channels, V7th
  • [3] When and how is the Internet likely to decrease price competition?
    Lal, R
    Sarvary, M
    [J]. MARKETING SCIENCE, 1999, 18 (04) : 485 - 503