How motivation, opportunity and ability can drive online airline ticket purchases

被引：40

作者：

Bigne, Enrique ^{[2
]}

Hernandez, Blanca ^{[1
]}

Ruiz, Carla ^{[2
]}

Andreu, Luisa ^{[2
]}

机构：

[1] Fac Econ, Dept Mkt, Valencia 46022, Spain

[2] Univ Zaragoza, Dept Mkt, Zaragoza 50018, Spain

来源：

JOURNAL OF AIR TRANSPORT MANAGEMENT | 2010年 / 16卷 / 06期

关键词：

Online airline tickets; e-Purchasing; Motivation opportunity and ability models; UTILITARIAN; INFORMATION; CONSUMERS;

D O I：

10.1016/j.jairtraman.2010.05.004

中图分类号：

U [交通运输];

学科分类号：

08 ; 0823 ;

摘要：

Despite the resources airlines are devoting to increasing e-commerce, the key drivers of online airline ticket purchases have been little explored. This study analyzes how motivation, opportunity and ability influence patrons' intentions to purchase tickets online and the features that influence online airline ticket purchases. A sample of online purchasers of airline tickets in Spain is examined. (C) 2010 Elsevier Ltd. All rights reserved.

引用

页码：346 / 349

页数：4

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