The Communication Value of Multi-style Subtitles

被引：0

作者：

Zeng, Guangyu ^{[1
]}

机构：

[1] Chongqing Normal Univ, Literature Coll, Chongqing 401331, Peoples R China

来源：

PROCEEDINGS OF THE 2017 2ND INTERNATIONAL CONFERENCE ON EDUCATION, SPORTS, ARTS AND MANAGEMENT ENGINEERING (ICESAME 2017) | 2017年 / 123卷

关键词：

Multi-Style Subtitles; Semiotics; Spread; Accept;

D O I：

暂无

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

The article re-examines the communicative value of fancy subtitles in television programs in recent years from the perspective of semiotics. It is believed that fancy subtitles have the functions of activating background knowledge, marking information focus and guiding information acceptance in information dissemination. By reducing the information attenuation and disagreement of the information generated by the information asymmetry of the codification and decoding, the way of controlling the audience's selective attention and selective understanding, guiding the interpretation of the meaning of the meaning of the way, fancy subtitles to complete the television program from the audience to guide the audience to accept the change-oriented communication.

引用

页码：685 / 690

页数：6