Consumer Acceptance of Renewable Energy in Peninsular Malaysia

被引:7
作者
Ariffin, Zailin Zainal [1 ]
Isa, Norsuhada [1 ]
Lokman, Muhammad Quisar [2 ]
Ludin, Norasikin Ahmad [3 ]
Jusoh, Sufian [4 ]
Ibrahim, Mohd Adib [3 ]
机构
[1] Natl Def Univ Malaysia, Fac Def Studies & Management, Kuala Lumpur 57000, Malaysia
[2] Univ Teknol Malaysia, Malaysia Japan Int Inst Technol MJIIT, Jalan Sultan Yahya Petra, Kuala Lumpur 54100, Malaysia
[3] Univ Kebangsaan Malaysia, Solar Energy Res Inst SERI, Bangi 43600, Selangor, Malaysia
[4] Univ Kebangsaan Malaysia, Inst Malaysian & Int Studies IKMAS, Bangi 43600, Selangor, Malaysia
关键词
attitudes; quantitative; renewable energy; Malaysia; SmartPLS; theory of reasoned action; WILLINGNESS-TO-PAY; CLIMATE-CHANGE; KNOWLEDGE; CHALLENGES; ATTITUDE; POLICY; OPPORTUNITIES; PERCEPTIONS; INTENTION; BELIEF;
D O I
10.3390/su142114627
中图分类号
X [环境科学、安全科学];
学科分类号
08 ; 0830 ;
摘要
Renewable energy (RE) is a type of advanced technology that changes natural energy into a form that can be used as an alternative to traditional energy solutions to help reduce problems caused by global warming. Nevertheless, consumers still have limited knowledge of renewable energy, which leads to an unwillingness to pay more. Renewable energy marketing as a sustainable willingness to pay more for renewable energy billpayers in Peninsular Malaysia. This research applied the theory of reasoned action as the theoretical underpinning theory. A questionnaire survey was distributed to taxpayers, and 3209 usable responses out of 5000 persons were obtained. This paper suggested that consumers' concerns and knowledge of renewable energy were positively related to paying a premium for renewable energy. This research showed that the energy consumption patterns influenced consumers' willingness to pay more for renewable energy. This will benefit policymakers, in line with the Twelfth Malaysian Plan, in pursuing green technology growth and recommending the policy measure to achieve the country's 31% and 40% renewable energy targets in 2025 and 2035, respectively.
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页数:20
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